Privacy Notice

Detailed privacy notice for personal information collected by Autorola.

When you use Autorola services we use your personal information. This privacy notice is meant to inform you, the 'data subject', how we use your personal information. Protection of your personal information is important and we encourage you to read this privacy notice.

If you have trouble reading this privacy notice or require help to understand it, please contact us on +49 (0)40 180 370-0 and we and we will help you the best we can. We also use cookies. Please see our cookie policy below for details of how we use cookies.

The company collecting your data, known as the data controller, is:

Autorola GmbH
Stresemannstraße 375
22761 Hamburg

Tel.: +49 (0)40 180 370-0
Fax: +49 (0)40 180 370-99

E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

If you have a complaint regarding the way we treat your information, which we cannot help you with, you should contact the data protection authority: 

Your personal information is protected by law through the General Data Protection Regulation.
REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation).

People who sign up to Autorola services

When signing up as a user of the Autorola product INDICATA you enter into an agreement to which Autorola require your contact information to honour. Your information will be used for the performance of Autorola services and to verify your identity.

We will use your contact information to provide you with recommended actions, account e-mails and other relevant newsletters you sign up to.

Unless there is a legal claim we intent to delete, or anonymize, the data collected from you 2 years after your account has been disabled. Please allow a margin of time as we do not check for information to delete every day.

There are certain cases where we share your personal information, collected when signing up to INDICATA, with third parties in order to perform the agreed service. These cases include, but are not limited to, when you purchase services, when you fail to pay legitimate invoices from Autorola, when we invoice, when we refund payment, when asked by the authorities in relation to crime investigations and more. The categories of recipients are:

  • Financial auditors
  • Our bank
  • Our debt collection company
  • Our debt recovery company
  • The authorities
  • Our partners hosting our web sites and Internet services


People browsing our websites

We collect information on which pages you visit, which vehicles you valuate, which campaign brough you to our sites etc. This is used for marketing purposes and to optimize the user experience and flow with the goal of improving sales.

Identifiable tracking information will be kept no longer than two years. Anonymous data may be kept longer. We have a legal interest in optimizing our sales which we believe is a legal reason to collect and process your information based on your browsing our web sites. We use third party services to build anonymous statistics for usage of our websites. We also use cookies. Please see our [cookie policy] for details of how we use cookies.


People using Autorola Service Desk or by other means ask for support

We are always happy to help when you have issues with our services. We have a legitimate interest in helping our customers to use our services. We use third party systems for tracking our support requests and the personal information you provide for support purposes might be stored at an external partner.

In cases where you request support for a sub system we might have to share the personal information you provide for support purposes in order to get the required support from our partners. We will delete, or anonymize, the personal information you provide for support purposes 2 year after your request have been resolved.

People who refuse to pay

Autorola have a legal interest in customers paying what is owed. Autorola will try to collected overdue payments. When Autorola and the customer cannot agree on a way of payment, Autorola will use a third party to recover the money and in that case share relevant personal information with the debt recovery company.


Your rights

In accordance with the law you have the following rights in relation to your personal data used by Autorola:


What it means

Right to erasure ('right to be forgotten')

Autorola will delete or anonymize your personal information when requested. The deletion of your personal data will be done as soon as possible within one month of receiving your request.

Autorola is only obligated to delete your data if Autorola is not obligated by law to keep the information or one of the following applies:

  1. the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;


  2. you withdraw the consent given for the collection and processing, and where there is no other legal ground for the processing;

  3. you object to the processing for direct marketing purposes;

  4. your personal data have been unlawfully processed;

  5. your personal data have to be erased for compliance with a legal obligation in law to which Autorola is subject;

Right to restriction of processing

Autorola will stop processing your personal data on your request.

Autorola is only obligated to stop processing your data while one of the following applies:

  • the accuracy of the personal data is contested by you, for a period enabling Autorola to verify the accuracy of the personal data;

  • the processing is unlawful and you oppose the erasure of

    the personal data and requests the restriction of their use instead;

  • Autorola no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims;

  • you have informed Autorola of infringement on your interests, rights and freedoms pending the verification whether the legitimate grounds of Autorola override yours.

Right to rectification

If you find that we have wrong personal information let us know and we will correct the information.

Right of access by the data subject

It is your right to have a copy of the personal data Autorola have on you. We will provide it digitally unless requested otherwise. More rules apply for visibility into your personal data but all the required information should be covered above. The copy of your personal data will be delivered as soon as possible within one month of receiving your request.

Right to withdraw consent

Where our collection and use of your personal data is based on your consent you can withdraw that consent at any time by contracting Autorola.

Right to data portability

You are entitled to get a copy of your personal data in a machine readable format. Autorola can also send it directly to another company on your request.

Autorola is only obligated to provide your personal data where:

  1. the data is provided to Autorola by you,
  2. the data collection is based on your consent or a contract in which you are a party and
  3. the processing is carried out by automated means (meaning no information on paper).

Right to objection

You have the right to object to any processing in relation to direct marketing and where you believe your rights are being violated or there is threat to your freedom.

Autorola can continue to process your personal information where one of the following applies:

  1. Autorola demonstrates compelling legitimate grounds for continued processing.

  2. Autorola must process your personal information to establish, exercise or defend a legal claim.

  3. The legal basis for the processing is not based on a legitimate interest or done in public interest.


Use of cookies on

By using this website you are giving consent to cookies being used. 

What is a cookie?

Cookies are bits of electronic information that a website transfers to a visitor's computer to identify specific information about the visitor's visits to a website. 

Cookies do not tell us who you are, but assign a unique identification to your computer. Cookies are typically stored on your computer's hard drive and are used to help track clicks as you go through the pages within the site. 

How we use cookies.

The first time you enter this site, we place a cookie on your computer. This is called a ‘first part cookie’. We use cookies to tell us whether you have previously visited the site, to register if you are logged in, bidding on a car or looking for a new car. This is called an HTTP-cookie. We also use cookies to enable us to obtain other information about you such as demography and preferences. In this way, we can show you your favorite cars when you enter our site. Furthermore, we use the information to improve the usability on our site. Below you can see an overview of the first party cookies we use on our website. 

Cookie nameWhat is cookie used for
Adsense: _gads Google Adsense cookies is used to serve you with relevant ads. Adsense cookies contain no personal info. If you would like to know more about Google Adsense cookies and how to control these, please go to
Google Analytics:Cookies with names beginning “_ut” We use Google Analytics to give us insights into how our users interact with our website. To obtain these insights, Google Analytics uses a number of cookies. The information collected is anonymous and statistical. These cookies contain no personal info. Google provides an opt-out plug-in for most common website browsers on
JSESSIONID This cookie helps us identify your current interaction session. The cookie contains a unique identifier only - no personal info.
Lightstreamer:Cookies with names ending “_myfavorites” We use Lightstreamer to make sure that you get the real-time experience using our favorites list. These cookies contain no personal info. For more info about the cookies related to Lightstreamer, please go to
Locale For sites using multiple languages, this cookie helps remembering the language you have previously selected. The cookie contains no personal info.
Login The Login cookie is used to remember you the next time you visit our website. The cookie stores your username only – no personal info.
NTPClockOffset This cookie allows us to give you the same buying experience regardless of your location. The cookie contains a unique identifier only - no personal info.
Qualaroo:Cookies with names beginning “ki_” We use Qualaroo for surveys regarding the website quality. Qualaroo cookies contain no personal info. For more info about cookies from Qualaroo, we refer to
ROUTEID The ROUTEID cookie is used to ensure you the best possible stability and performance when navigating around the website. The cookie contains no personal info.
Visual Website Optimizer:Cookies with names beginning “_vis_opt_” These cookies, provided by Visual Website Optimizer are being used to optimize your website experience. The Visual Website Optimizer cookies contain no personal info. In order for you to opt out from Visual website Optimizer cookies, please go to
Zipcode This cookie is being used for finding the distance from the zipcode you select to the cars you see in the current auctions. The Zipcode cookie contains no personal info.

How to disable cookies

You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. Please be aware that some of our services, for example bidding on an auction, will not function if your browser does not accept cookies. However, you can allow cookies from our websites by making our site a “trusted website” in your internet browser. 

How to delete cookies

By deleting cookies, your consent to our cookie policy will be withdrawn. You will have to accept our cookie policy again to use our site. If this does not work please click here and follow the instructions. 

Third party cookies

Some cookies are set by services that appear on our pages. These are set by third-parties with whom we have entered into agreements and are controlled by the operator of that service. These are called ‘third party cookies’. This could be our advertisement agencies or service providers. The purpose of these is mainly for collecting information statistical use and for optimal usability on the site. Below you can see an overview of the third party cookies we use on our website. 

Cookie nameWhat is cookie used for
Adform: C, cid GCM, TPC and XCM Adform is used for evaluation of our marketing campaigns. For information about how to opt out from Adform cookies, we refer to
Doubleclick: _drt_ and id Doubleclick cookies are used to serve you with relevant ads. For more info about DoubleClick cookies and how to control those cookies, go to
Youtube: PREF, VISITOR_INFO1_LIVE and YSC Youtube cookies are used in order for us to be able to help you get started with some of our products. For more information about Youtube cookies, please go to
Zendesk: Cookies with names ending "__c", __qca, gauge, _mkto_trk_, optimizelyBuckets, optimizelyEndUser, optimizelySegments, zendesk_session and _zendesk_shared_session We use Zendesk cookies to give you the opportunity to give us feedback about our products. For information about Zendesk cookies and how to reject or delete them, please go to

Cookies set by our site will stay on your equipment for a period of up to two (2) years after which they will automatically be deleted. 

More information about cookies

If you wish to learn more about cookies we strongly recommend To find out more about the legislation towards cookies please read the European Directive 2009/136/EC about users’ rights relating to electronic communication networks and services; personal data and protection of privacy; and the enforcement of consumer protection laws. 


If you have any questions in regards to the use of cookies on our site, please do not hesitate to send an email to: This email address is being protected from spambots. You need JavaScript enabled to view it.